As of March 15, 2016, Stephan Winkelmann (51) will be the new CEO of quattro GmbH, a 100 percent subsidiary of AUDI AG, which produces and distributes the high performance R and RS models. He will be replaced by Stefano Domenicali as the companies new CEO, as revealed by the Italian car maker earlier today. This comes as a hefty surprise, as Domenicali was heading Formula 1 teams not so long ago – namely Ferrari – Lambo’s biggest competitor in the supercar business overall.
Domenicali, who has been vice president of new business initiatives at Audi since November 2014, will head the company as its new president and chief executive officer. Stefano Domenicali (born May 11, 1965) is an Italian manager, formerly the team principal of the Ferrari Formula One team.
He was born to a prominent banker in Imola. He studied business administration at Bologna University, graduating in 1991. In some ways, Domenicali always believed that he was destined to a career in motorsport due to his birthplace. Even as a child, he went to the race track at weekends to help out in the paddock and in the media centre. He was named one of “The Men of the Year 2012” by Top Gear magazine for keeping Ferrari at sharp end of F1, against the odds.
Which way will the company be headed after the CEO’s are switched, still remains to be seen.