Fiat, Industry News, Italian Car News

FIAT UK has achieved its best monthly sales total in almost 12 years

FIAT UK has achieved its best monthly sales total in almost 12 years with 13,190 registrations in March 2016, an increase of 10.62% compared to March of last year. Indeed, FIAT UK’s March registration figures are the strongest monthly figures it has posted since September 2004, when FIAT sold 13,668 vehicles. It’s also the brand’s best March since 2004, when the popularity of the FIAT Punto and FIAT Panda drove sales to 14,146 vehicles.

According to SMMT figures, sales for the iconic Italian brand have reached 18,665 for the first quarter of the year resulting in an increase in market share from 2.42% to 2.54% compared to its 2015 year-to-date figure and a further signal of the FIAT brand’s resurgent popularity.

Key to FIAT UK’s sales growth has been the arrival of the new FIAT 500 and increasing public awareness of the size, performance and capability of the FIAT 500X SUV.

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The FIAT 500 was refreshed in the autumn of 2015 and is now regaining its stellar sales momentum as more buyers are won over by the benefits of its new infotainment technologies, increased personalisation options, improved refinement and subtly enhanced styling, not to mention the addition of the 1.3 MultiJet II diesel and Eco version of the popular 1.2-litre engine. With the sporty new FIAT 500S arriving in showrooms in the summer, the indications are positive that the FIAT 500 will grow in terms of popularity and success in 2016, further consolidating its position as the leader in its segment.

As the FIAT 500X range celebrates its first anniversary in the UK market, sales are now shifting into high gear as its distinctively Italian design and surprising on-road presence attract more and more customers into showrooms. The FIAT UK marketing team has also launched an innovative media plan featuring a new advertising campaign – tailored to the UK and developed hand in hand with FIAT HQ – which reinforces the size, versatility and fun-to-drive characteristics of the FIAT 500X. This plan, combined with a positive response to the 500X from the motoring media, has seen sales jump from just a handful a year ago to 2,863 in March 2016, making it the fourth best seller in the compact SUV segment.

With the FIAT 124 Spider roadster and FIAT Tipo range all set to arrive before the end of the summer, the prospects for the brand look increasingly positive as 2016 progresses.

Sebastiano Fedrigo, Country Manager FIAT UK, commented, “We were confident that 2016 would be a turning point for the FIAT brand in the UK and so far this is proving to be the case. The careful enhancements our designers and engineers made to the FIAT 500 were exactly in line with what our customers wanted and as the visibility of the FIAT 500X increases as more hit the streets, we’ve shifted our marketing focus to emphasis its true capability and versatility. It’s always a challenge to enter a new segment but momentum is building behind the 500X and we expect this success to grow, especially as the new FIAT 124 Spider and FIAT Tipo draw even more customers to our dealerships.”

The FIAT 500 range starts at £11,050 OTR while the FIAT 500X range is priced from £14,295 OTR. The three-model FIAT 500L line-up (500L, MPW and Trekking) starts from £13,665 OTR while the three-model Panda range (Panda, 4X4, Cross) is available from £9,510 OTR. The other models in the FIAT range include the FIAT Punto (£11,485 OTR), the FIAT Qubo (£12,695 OTR) and FIAT Doblo (£13,775 OTR).

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Featured, Fiat, Fiat 500, Geneva Motor Show, Motor Shows

The New FIAT 500S Debuts At The Geneva Motor Show

The darling of the automotive world, Fiat 500 is now coming as the 500S for its debut at the Geneva Motor Show. It comes with a few sporty quirks and tweaks. To say the least. For the most part, the small sporty model from the Torino car maker, certainly looks pristine.

Compared to the standard FIAT 500, the new FIAT 500S is equipped with sports bumpers, special side skirts and a rear spoiler, while the door handles, tailgate, “moustache”, mirror fairings and 15-inch alloy wheels are finished in exclusive “Satin Graphite”. New design16-inch wheels with a matt diamond black treatment are available as an option. Rear privacy glass, a chrome-finish exhaust tailpipe, a bold rear grille and two specific body colours, Electronica Blue and a new matt Green, complete the list of exterior features the FIAT 500S benefits from.

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Inside, the new FIAT 500S is enhanced by black seats and a black roof lining which contrast with the door panels and seat edges, which are finished in blue, white or yellow. “Satin Graphite” detailing also features on the dashboard fascia and special sports steering wheel and the interior can also be trimmed in optional Frau leather with white or light blue details for a splash of additional luxury. A full-colour TFT instrument display with reconfigurable settings is standard on the new 500S.

The dashboard incorporates FIAT’s new Uconnect™ 7-inch HD LIVE touchscreen with tablet-like controls and a high resolution display as standard equipment. This system offers a wide range of functions, including Uconnect™ LIVE services, Bluetooth hands-free system, voice recognition and a multitude of music playback options, including Bluetooth streaming, USB connection, 3.5mm auxiliary jack, DAB digital and FM/AM radio. Apple CarPlay and Android Auto functionality will become available later in the year and the system can be specified with the latest 3D TomTom navigation system as well.

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The exclusive BeatsAudio sound system also debuts on the FIAT 500S and will be available on all models later in the year. Developed in conjunction with Beats by Dr. Dre, the seven-speaker system has a total output of 440 watts and features a digital amplifier integrating an advanced equalisation algorithm, which can recreate the entire sound spectrum that an artist experiences during studio recording.

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On show in the Mopar Store will be a new collection dedicated to the 500, designed in conjunction with the Style Centre, including sweatshirts with built-in earphones and bags made from technical fabrics with exclusive patterns and an integrated Power Bank, which enables media devices to be recharged. As far as the pricing goes, we still have to wait for that piece of information. But, until then check out the media gallery of this beautiful little model right below.

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Fiat 124

The Fiat 124 Spider Revealed

The all-new 2017 Fiat 124 Spider revives the storied nameplate, bringing its classic Italian styling and performance to a new generation. Paying homage to the original 124 Spider nearly 50 years after its introduction, the 2017 Fiat 124 Spider delivers the ultimate Italian roadster experience with driving excitement, technology and safety combined with iconic Italian design.

“There’s no better way to celebrate 50 years of the Fiat 124 Spider than to bring back this iconic roadster, pairing its Italian styling of the past with all of the modern performance and technology of today,” said Olivier François, Head of FIAT Brand, FCA – Global. “The 124 Spider expands the FIAT family, bringing to market yet another head-turning, fun-to-drive vehicle for our customers.”

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Fiat

Fiat “Two Of A Kind Project” Asks Royal College Of Art Students To Imagine Fiat Icons Of The Future

FIAT is challenging Vehicle Design students at the prestigious Royal College of Art (RCA) in London to explore how FIAT’s most iconic models might look in the future, via a new initiative entitled “Two of a Kind”.

The “Two of a Kind” project focusses on the two models that best characterise the FIAT ethos of making cool cars – infused with Italian effervescence – for real people: The iconic, stylish and much-loved FIAT 500 and the distinctive, charming and practical FIAT Panda – very different vehicles but both quintessentially FIAT. “Two of a Kind”, you might say.

Placing FIAT’s brand identity at the centre and using its design language as a starting point, fourteen teams of four students will be challenged to develop concepts that explore innovative ‘outside the box’ ideas while taking interactivity, digital interface, sustainability and global appeal in account.

To assist the Master’s students, a series of live lectures are planned at the RCA by FIAT-Chrysler’s top designers, including Head of Design (EMEA region) Roberto Giolito and Head of Global Design Lorenzo Ramaciotti, with the first lecture having taken place yesterday (October 2nd) at the Royal College of Art.

FIAT will deliver six RCA lectures in total, with each lecture focussing on a different theme. The final portion of each lecture will see the students share and receive feedback on the status of their ‘Two of a kind’ project. The series culminates on December 11th 2013 with final student presentations, with the winning projects to be judged by senior FIAT designer heads, RCA department heads and FIAT UK’s Managing Director, Steve Zanlunghi.

In early 2014, the winning students will then take their final designs to the FIAT Centro Stile (Styling Centre) in Turin where they will meet with the model makers to brief them on how best to turn these designs into clay models. These models will then be prepared and unveiled at the students’ RCA degree show in June 2014. In addition, these students will also be offered internships at FIAT’s Centro Stile between July 2014 and February 2015.

Commenting on the project, Mr Zanlunghi explained: “This project is hugely beneficial for both FIAT and the students of the Royal College of Art. The students get to experience how a design proposal is put together, harnessing their creativity, passion and vision to produce an exciting concept that innovates and delights and but with an eye to practicality and feasibility. FIAT, meanwhile, enjoys an influx of fresh ideas, creative solutions and pure design talent, all of which are essential to keeping FIAT at the forefront of design and technological innovation in the future.”

Professor Dale Harrow, Head of Vehicle Design and Dean of the School of Design, Royal College of Art, noted: “One of the benefits of studying Vehicle Design at the RCA is that students have the opportunity to grapple with real design challenges and see their ideas become part of the solution. It’s great to have this relationship with FIAT, and to have these iconic designers giving lectures here.”

The project also coincides with expansion of the “FIAT Likes U” student car-sharing programme into a university outside of Italy for the first time. Originally launched in 2012 by FIAT, with support from the Italian Ministry of Education and Italian Ministry for the Environment, “Fiat Likes U” offered some 280,000 students from the eight universities a practical solution to their personal mobility problems by making a fleet of eight FIAT vehicles available for use free of charge: More than 6,000 students made approximately 28,000 trips totalling more than 320,000 km, with more than 18,000 visits to the dedicated “likesu.FIAT.it” website.

Encouraged by this success, FIAT has chosen to expand the project to other universities in Italy and to open the initiative up to selected universities across Europe beginning with the Royal College of Art in London. Two vehicles, a FIAT 500 and FIAT Panda, will be available to the students participating in the “Two of a Kind” project, allowing them to immerse themselves in, and fully understand, the two great FIAT icons they are endeavouring to re-interpret for the future.

Source: Fiat

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