Industry: Ferrari Predicts Record Sales For 2012

Industry: Ferrari Predicts Record Sales For 2012

/ September 1, 2012 / 5113 Views

Good news for Ferrari share holders. Despite the ensuing global financial crisis Ferrari is on track to record sales this year! Ferrari Chairman Luca Cordero di Montezemolo said demand for the company’s supercars continues to rise despite all the problems we are seeing in today’s economy worldwide.

This is all backed up by information that Ferrari sales are 6% up in the first six months compared to the same time period last year. In raw numbers this relates to 3,664 cars sold worldwide by the Italian supercar manufacturer.

“From the latest data I’ve seen, we are on track to make this year another record year,” Montezemolo told Automotive News Europe on Monday. Last year Ferrari posted sales 7,195 cars and operating profit of 321 million euros. With the increased profit margins and earnings, Ferrari plans to push the new Formula 1 engine development in high gear and get it ready for the 2014 season and new engine layout introduction.

“The new F1 engine is a considerable burden for a company as small as Ferrari,” Montezemolo said on the sidelines of an event to present the new F12 Berlinetta coupe at the company’s test track in Maranello.

This news comes as a no surprise, as the Formula 1 teams will switch from the naturally aspirated engines to 1.5L turbocharged engines in 2014, further reducing costs of development, which according to some sources, can reach 40 – 60 million per one Formula 1 engine design which takes years to complete.

But Ferrari will have no problem funding it if their sales predictions for the new F12 Berlinetta are true. Ferrari aims to sell and build 800 units of the new supercar model for a price of a cool 274,000 euros per one car. Sales of the 6.2-liter F12 Berlinetta producing 740 horsepower will begin in September in Europe and in the United States from March 2013 and this one is called by Montezemolo “the quintessential Ferrari”.

Source: Autonews
Image Source: Ferrari

Vanja K. has been in the business of automotive journalism and news reporting since 2009. making his ways as a start up blogger in the field, to running two successful motoring websites, work in automotive marketing, product placement and general social networking promotion for automotive related brands. He is a petrolhead to the full sense of that word and enjoys anything and everything related to cars. You can contact me on Google +.