The largest collection of vehicles available from Fiat Group Automobiles UK were brought together for an event to showcase the broad range of models now offered by the brand.
The ‘Fiat Group Drive Day’ event gathered together more than 70 vehicles from Fiat, Alfa Romeo, Chrysler, Jeep, Abarth and Fiat Professional.
All were available to try in safety on the National Circuit at Rockingham Motor Speedway, Northamptonshire – an opportunity welcomed by the 170-strong group of invited contract hire and corporate guests who took 830 test drives during the course of the day.
Designed to raise the profile of Fiat Group Automobiles UK within the corporate world, the event included track time, off-road driving and a skid pan experience in an action packed day.
“In terms of numbers, the attendance was very good indeed representing one of the best attended fleet events we have held recently,” says Gerry Southerington, Fleet Operations Manager, FGA. “I’m delighted that our contract hire customers have brought along clients of their own to see and try out our extensive vehicle range.
“The Fiat Group is well known for its smaller cars, such as the Fiat 500 and Panda. But this event has shown that there is an awful lot more to the Fiat Group than that. It has raised the profile of all of our brands from Fiat, Alfa Romeo, Chrysler, Jeep, Abarth and Fiat Professional light commercial vehicles.”
Fiat will now follow this successful event with a demonstrator programme giving clients an opportunity for a more in-depth evaluation of the vehicles they have tested.
Source: Fiat Automobili